Technology Executive
Product-minded engineering leadership for ambitious software organizations.
I lead product, engineering, and platform teams through scale, reinvention, and sharper execution. My work spans Apple, Electronic Arts, high-growth SaaS, people analytics, social media products, and applied AI.
Selected Leadership Scope
Functions owned
Led and shaped engineering, product management, design, UX, SRE/DevOps, QA, platform, and delivery operating models across executive roles.
Business contexts
Worked across Apple iWork, EA Sports/FIFA, people analytics, social media management, influencer marketing, Link in Bio, agency reporting, and workforce intelligence.
Executive outcomes
Scaled engineering leadership through growth at Later, supported a successful exit in 2022, and helped shift AgencyAnalytics toward product metrics tied to business outcomes.
Best-fit conversations
CTO, VP Engineering, or product development leadership work where product strategy, architecture, AI, and organizational design need to reinforce each other.
How I Operate
Strategy before motion
I connect engineering work to customer value, product strategy, and company outcomes so teams know what matters and why.
Quality as an operating habit
My Apple and EA experience shaped a high bar for product craft, platform consistency, and disciplined delivery.
Organizations that scale
I care about talent density, clear decision rights, durable systems, and leaders who can raise the execution bar.
Leadership Story
I started building software professionally in 2003, after an earlier introduction to programming through QBasic in the 1990's. Over time, that foundation grew into a career that combined product thinking, technical depth, organizational leadership, and a strong bias for execution.
Worked on console and PC titles including FIFA, focusing on locomotion and animation systems where engineering rigor and user feel had to meet. For historical context, I keep an older project credits archive from that part of my career.
Spent four years on iWork, contributing to Pages, Numbers, and Keynote across iOS and iCloud.com.
Led product direction, technical direction, and people leadership in people analytics and workforce planning as Vice President of Engineering.
Served as head of engineering and executive team member through meaningful growth and a successful exit in 2022.
As Chief Product Development Officer, helped shift the organization toward product metrics tied to business outcomes and established core product development functions.
Returned with a broader executive perspective to help advance the next stage of the company's people analytics and workforce intelligence data platform.
Leadership Range
I am at my best when the challenge requires both range and depth: shaping product direction, leading senior teams, improving delivery systems, and helping technical organizations mature without losing speed.
I still stay close to the underlying technology, but I keep the focus of this page on executive leadership. Selected independent work is available on the hobby page.
Writing, Speaking, and Technical Curiosity
I write about leadership, software engineering, product development, and earlier research work. I also stay close to AI, developer tooling, and software craftsmanship through direct building when the problem is interesting enough.
Selected essays, talks, and publications are available on the writing, talks, and publications page.
Education and Recognition
I studied at Simon Fraser University, where I received the Governor General Silver Medal as the university's top undergraduate in 2007. I keep the older academic background archive available for completeness; current essays, talks, and publications are on the writing, talks, and publications page.
